Privacy Policy
Effective Date: October 12, 2026
Altura Business Group, LLC d/b/a Altura Realty Group, LLC (“Altura Realty Group,” “we,” “our,” or “us”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we may collect, use, disclose, and protect information when you visit alturarealtygroup.com, use our property-search tools, submit information through our website, create an account, or otherwise communicate with us.
By using this website, you acknowledge the practices described in this Privacy Policy.
Information We May Collect
We may collect information that you voluntarily provide to us, including your name, email address, telephone number, mailing address, property address, real estate preferences, preferred areas, price range, buying or selling interests, appointment information, and other information submitted through website forms or communications.
If you create an account or use property-search features, we may also collect information associated with saved properties, favorites, searches, search criteria, property alerts, and other account activity.
Please do not submit Social Security numbers, bank account information, credit card information, account passwords, or other highly sensitive financial information through general website contact forms.
Information Collected Automatically
When you use our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, referring website, pages viewed, links clicked, approximate geographic location, date and time of access, and other information about your interaction with the website.
This information may be collected through cookies, pixels, analytics technologies, log files, and similar tools.
Cookies, Analytics, and Advertising Technologies
Altura Realty Group may use cookies and similar technologies to operate the website, understand visitor activity, remember preferences, measure marketing effectiveness, improve website performance, and provide more relevant advertising.
Depending on the services being used at a particular time, these technologies may include tools provided by companies such as Google, Meta/Facebook, Microsoft, or other analytics and advertising providers.
Some advertising technologies may use information about your activities across websites or online services to deliver advertisements based on your interests. Where required by applicable law, you may have the right to opt out of certain targeted advertising or related processing.
Your browser may allow you to block or delete cookies. Disabling certain cookies may affect some website features.
Real Estate Listings, Realtracs, and Property Search
Our website may display real estate listings and related information provided through Realtracs and approved real estate data or IDX technology providers.
We may use services such as Buying Buddy or similar platforms to provide property searches, saved searches, favorites, listing alerts, account features, and other real estate tools.
When you use these features, information may be processed by the applicable technology provider in order to provide the requested service. Those providers may also maintain their own privacy policies and terms of use.
Property information is subject to change and may not always reflect real-time availability.
How We May Use Your Information
We may use information collected through our website to:
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Respond to inquiries and requests.
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Provide real estate information and services.
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Assist prospective buyers and sellers.
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Provide property listings and saved-search features.
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Send requested property alerts.
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Schedule consultations or appointments.
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Maintain user accounts and preferences.
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Communicate regarding real estate services.
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Send newsletters, market updates, educational information, or promotional communications when appropriate.
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Provide email or text-message communications when you have provided the required consent.
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Improve our website, services, marketing, and customer experience.
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Measure advertising and website performance.
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Maintain website security and prevent fraud or misuse.
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Maintain business records.
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Comply with applicable laws and regulatory requirements.
How We May Share Information
We may provide information to third parties that assist us in operating our website or providing requested services.
These providers may include website hosting and WordPress service providers, Realtracs, IDX and real estate technology providers, Buying Buddy, SendFox, Calendly, TidyCal, email providers, customer relationship management systems, analytics providers, advertising platforms, website security providers, and other technology companies used in our business.
When requested or appropriate in connection with a real estate transaction, we may also provide information to professionals such as lenders, title or closing companies, attorneys, inspectors, contractors, insurance professionals, or other service providers with your knowledge, authorization, or as otherwise permitted by law.
We may disclose information when required by law, regulation, subpoena, court order, governmental request, or when reasonably necessary to protect our rights, customers, website, or business.
Sale of Personal Information
Altura Realty Group does not sell personal information to third parties for monetary consideration as part of our ordinary business practices.
Our use of certain analytics or advertising technologies may involve disclosures of information to advertising or technology providers. Depending on applicable privacy law and the technology used, some of these activities may be considered targeted advertising or another regulated form of data processing.
Where required by law, eligible consumers may request to opt out of these activities.
Email Marketing
If you subscribe to our newsletter, property updates, market information, or other marketing communications, we may send promotional or informational emails to the email address you provide.
You may unsubscribe from marketing emails at any time by using the unsubscribe option included in the applicable email or by contacting us at contact@alturarealtygroup.com.
Unsubscribing from marketing communications will not necessarily prevent us from sending transactional or service-related communications that are necessary to respond to an inquiry or provide a service you requested.
Text Messages and Mobile Information
If you affirmatively choose to receive text messages from Altura Realty Group, we may send informational, property-related, appointment, marketing, or other messages to the telephone number you provide.
Consent to receive marketing text messages is not a condition of purchasing or receiving real estate brokerage services. Message frequency may vary, and message and data rates may apply.
You may withdraw your consent to receive text messages at any time by replying STOP or by contacting us directly. You may reply HELP for assistance when supported by the messaging service.
Mobile telephone information and text-message opt-in consent data will not be sold or shared with unaffiliated third parties for their own marketing or promotional purposes. Information may be provided to service providers that assist us in delivering text messages or administering our communications, solely as necessary to provide those services.
Third-Party Service Providers
Our website may integrate with or link to third-party services. These may include, among others:
Realtracs, Buying Buddy, SendFox, Calendly, TidyCal, Google services, Meta/Facebook services, Microsoft services, social media platforms, mapping services, lenders, title companies, inspectors, and other real estate-related resources.
These companies operate under their own terms and privacy policies. Altura Realty Group is not responsible for the privacy practices or content of independently operated third-party services.
Your Privacy Rights
Depending on your state of residence and whether a particular privacy law applies to Altura Realty Group, you may have rights concerning your personal information.
These rights may include requesting confirmation of whether we process your personal information, requesting access to certain information, correcting inaccurate information, requesting deletion, requesting a portable copy of certain information, or opting out of certain targeted advertising, sales of personal information, or qualifying profiling activities.
To submit a privacy request, email:
Please use “Privacy Request” in the subject line and describe the request you wish to make.
We may take reasonable steps to verify your identity before fulfilling a request.
If applicable law gives you the right to appeal a decision concerning your privacy request, you may submit an appeal by emailing contact@alturarealtygroup.com with “Privacy Appeal” in the subject line and explaining the basis for your appeal.
We will respond to eligible requests and appeals within the period required by applicable law.
Data Retention
We may retain personal information for as long as reasonably necessary to provide services, maintain customer relationships, fulfill the purposes described in this Privacy Policy, comply with real estate recordkeeping or other legal obligations, resolve disputes, enforce agreements, and maintain appropriate business records.
Different types of information may be retained for different periods.
Information Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.
However, no website, database, internet transmission, or electronic storage system can be guaranteed to be completely secure. You should use caution when transmitting confidential information electronically.
Children’s Privacy
This website is intended for a general adult audience and is not directed to children under 13. We do not knowingly seek to collect personal information from children under 13 through this website.
External Links
Our website may contain links to third-party websites and resources for your convenience. Altura Realty Group does not control these websites and is not responsible for their content, security, availability, or privacy practices.
We encourage visitors to review the privacy policies of third-party websites before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, technology, business practices, services, or legal requirements.
When changes are made, the revised Privacy Policy will be posted on this page with an updated effective date.
Contact Us
For questions regarding this Privacy Policy or our privacy practices, please contact:
Altura Business Group, LLC d/b/a Altura Realty Group, LLC
301 S. Perimeter Park Drive, Suite 100
Nashville, TN 37211
Phone: 615-534-0123
Email: contact@alturarealtygroup.com
Website: alturarealtygroup.com
Tennessee Real Estate Firm License #263221